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Young glory brief 5

Shaun Conroy
Shaun Conroy

Shaun Conroy and Justine Morgan are set to compete in Round 5 of Young Glory. The brief document proposes a marketing campaign called "Bing Finders Keepers" to motivate people to use the Bing search engine. Each day, a product on a website would be marked with a "Bing Finders Keepers" button. Bing would post a clue about the hidden product. Users would search Bing to find the product first and claim it by clicking the button. This would reward Bing searches, show Bing's search capabilities, and position Bing as the best engine for finding products.

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YOUNG GLORY ROUND 5 Shaun Conroy and Justine Morgan Brief: Motivate people to test and use the Bing search engine.
Insight One area that Bing has the advantage over Google is in shopping. Unlike Google, Bing's search results aren't skewed toward paid listing ads. So what if we could demonstrate that Bing is the best search engine for finding just the product you're looking for and reward people in the process?
Introducing... BING FINDERS KEEPERS
How it works: Partnering with a variety of different websites, every day we plant a 'Bing Finders Keepers' button next to one particular product on one particular page. Bing then posts a cryptic 'Finders Keepers' clue under their search bar. This will hint at what the product is and more importantly, where it can be found. It's then up to people to use the Bing search engine to track down this hidden gem. The first person to find this product simply hits the 'Finders Keepers' button and Bing! It's theirs.
This will... Reward people for searching with Bing Demonstrate the power of Bing's search engine Get people coming back to use Bing on a daily basis Position Bing as the search engine for finding and buying what you want.

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Young glory brief 5

  • 1. YOUNG GLORY ROUND 5 Shaun Conroy and Justine Morgan Brief: Motivate people to test and use the Bing search engine.
  • 2. Insight One area that Bing has the advantage over Google is in shopping. Unlike Google, Bing's search results aren't skewed toward paid listing ads. So what if we could demonstrate that Bing is the best search engine for finding just the product you're looking for and reward people in the process?
  • 4. How it works: Partnering with a variety of different websites, every day we plant a 'Bing Finders Keepers' button next to one particular product on one particular page. Bing then posts a cryptic 'Finders Keepers' clue under their search bar. This will hint at what the product is and more importantly, where it can be found. It's then up to people to use the Bing search engine to track down this hidden gem. The first person to find this product simply hits the 'Finders Keepers' button and Bing! It's theirs.
  • 5. This will... Reward people for searching with Bing Demonstrate the power of Bing's search engine Get people coming back to use Bing on a daily basis Position Bing as the search engine for finding and buying what you want.